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Another technique for creating serendipitous collisions is bringing in big-name speakers guaranteed to draw a crowd. Grind in New York is bringing inSusan Salgado ofUnion Square Hospitality Group to speakat an eventonly formembers to speak abouthospitality. Not only is this a smart recruiting technique, it offers additional opportunities for entrepreneurs to gather and network on relevanttopics.

Businesses can leverage this idea by hosting lunch-and-learn opportunities with key thinkers in their organizations, opening the door to cross-pollination and new relationships.

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This is especially appropriate for co-working spaces with open-floor plans and benching, such as Indy Hall in Philadelphia. Members are taught during orientations that upon arriving in the morning and sittingdown, real work shouldn’t begin until afterintroductionsto the person adjacent. Period.

The goalis not the chatter of a coffee shop but rather aneffort to build community and move toward organic collisions. While people in small-business settings don’t need to make daily introductions, honest conversations foster authenticity and acceptance: two keys to great office culture.

Whether this is prescribed as partof the guidelines of the office culture or facilitated viaa new floor plan, sitting next to a different face sparks serendipity. Austin’s Link, a co-working space anda turnstone client, does a terrific job of forcing entrepreneurs to sit somewhere new by rearranging furniture for special events and then putting it back differently each time. Similar to muscle confusion at the gym, this keeps a community on its toes -- and happily out of its element.

Capital Factory in Austin, which is a co-working space, incubator and accelarator,has more than 600 members, which can prove daunting for even the most social.

That’s why smart managers make purposeful introductions, especially for introverts. These managers know that entrepreneurs might well be sitting next to someone holding the solutions to their problems. Being intentional makes their startups successful and positions managers as benevolent parents watching over their honor-role children.

Whether the workplace is an incubator, a co-working facility, an office of 100 people or a startup meeting in a garage, these best practices reinforce the fact thatgreat relationships are the foundation to great business. With intentional programming and a little effort, it's possible tocreate the kind of culture that makes top talent sign on the dotted line -- and stay.

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